FRANKLYWNOW - A Whopper of an idea: Burger King to sell Flame-Grilled Fragranc
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A Whopper of an idea: Burger King to sell Flame-Grilled Fragrance in Japan
Friday, March 20, 2015 2:06 PM EDT
By CNN Wire Service.
(CNN) -- Is it an April Fool's gag or flame-grilled brilliance? We'll have to wait until April 1 to find out.
Burger King ads in Japan promise a limited-edition perfume for April Fool's Day to make you smell like a couple of all-beef patties.
The name may lose something in translation, but Flame-Grilled Fragrance will sell for 5,000 yen (about $41) and comes with a free Whopper. How's that for an offer?
It's a one-day sale, according to Burger King, and only available at stores in Japan. Sorry, rest of the world.
Burger King did this a few years back in the United States with the fragrance Flame.
Flame was billed as "the scent of seduction with a hint of flame-broiled meat." Yep, pretty much says it all.
CNN's Junko Ogura and Brian Walker contributed to this report
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