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ACT External Image Drag

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Use pictures of happy customers engaging with your business, benefitting from your service, or using your product to create social media posts. They will be glad to get some publicity and your audience will see how glad people are to be customers. You can also encourage users to send in their photos for a chance to show up on your business’s account.




Asking questions in social media posts is a great way to engage your audience. Thought-provoking questions spark up an interesting discussions and even create material for future social media posts (just aim for discussion, not debate!) Questions about a product or service provide you with useful feedback and show your customers that you care about their satisfaction.


Create a social media post with a picture or description of something that is important to you or that you can’t live without, ideally with respect to your industry or your role within your business. Perhaps it’s a particular notebook, type of coffee you drink at work, or an inspirational quote you look at every day. Then ask your followers what theirs is. This type of social media post will emphasize the human side of your business as well as your transparency. In addition, it will get others engaging with the post and also help you to gather information on your target audience.


Posting photos of new or popular products can help to raise awareness of what you have to offer as well as to even drive sales of those products. If you are a service-based company, use before-and-after photos, or behind the scenes looks at the process behind the final outcome. As with Facebook ad images, it is best to feature typical end user using the product or benefitting from the service in context.

These social media posts give potential customers a taste of what it’s like to be a client and clarify how, where, when, or why your product is used.

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