Antonio Aaron Reid better known as L.A. Reid is a three-time Grammy Award-winning American record executive, songwriter, and record producer. Best known as the co-founder of LaFace Records, he is responsible for signing and helping bring Mariah Carey, P!nk, Justin Bieber, Rihanna, Kanye West, Avril Lavigne, Toni Braxton, TLC, Usher, Ciara, OutKast, and Dido to multi-platinum album sales.