FRANKLYWNOW - Best Practice Consultation and Thought Leadership

Best Practice Consultation and Thought Leadership

WorldNow has taken the time to document over 11 years of best practices to help our valued clients build successful online businesses. WorldNow strategically aligns your market position with successful site plans to create great content, grow audience and increase revenue. In addition to creating effective strategic plans, WorldNow's industry leading webinar program called "The Learning Series", provides an ongoing forum to discuss industry best practices through practical examples and real life case studies.

Best Practices

A strong adherence to best practices can help ensure that your Web site is effective, efficient and provides your visitors with the content and features they are looking for. This series is focused on examining the critical best practices every site should follow. Courses include:

• Site Layout: Learn the important fundamentals in creating a good site layout. The session includes hands-on training for the production of an organized content plan.
• Publishing Workflow: Learn to build an online publishing workflow plan with limited resources and review strategies for building a solid workflow plan to support your ongoing online news production.
• Writing for the Web: Learn the best practices for writing great headlines and story content to increase traffic and improve searchability.

Content Series

Real audience growth begins with lots of great content. WorldNow's robust content and video channels offer great, easy to use content on lifestyle related topics. Courses include:

• Lifestyle Content 101: Overview of the Lifestyle content and seasonal promotions, how we communicate what is available and how the content can be leveraged on your site.
• How to Localize Lifestyle Content: Teaches you how to add your local content to the
• syndicated channels.
• How to Promote Lifestyle Content: Provides an overview of how to promote these channels both on-air and online. Additionally, we review various turn-key solutions which can be used to add dynamic content from the Lifestyle channels to your homepage and throughout your site.

Developer Series

This series is designed for the advanced user and will focus on the tools you can use for enhanced customization or integrations. This includes: flexible CSS, custom HTML and Javascript code and how to access and use the variety of APIs offered for the WorldNow front-end and CMS. The session will include samples from other sites and tips for how to use the wide variety of tools.

Product Development Updates

WorldNow is constantly iterating our technology to stay ahead of the industry trends. This series is focused on keeping our customers abreast of developments and is conducted quarterly.

Producer and Video Training Series

This series helps new users learn our content management tools and assists existing users in staying current with their skills.

General Topics

WebTrends Analytics Training: Reviews Web analytics terminology, reporting methodologies and WorldNow's WebTrends interface including the types of reports that you can pull within WebTrends for both site and video traffic, and how to export these reports into your desired file format.

DoubleClick's DFP (DART for Publishers) Training Series

DFP is the premiere ad serving and management solution in the industry today. When used effectively, it can help you maximize your revenue. Courses include:

• Overview of DFP-DART for Publishers: Overview of DoubleClick's DART for Publishers (DFP) powerful ad serving system
• Trafficking in DFP
• DFP Reports and General Q & A